Whitelaw and Sons Real Estate Morgan Hill
Whitelaw and Sons Real Estate Morgan Hill
Real Estate Love Letters BANNED!

Written by Robert Whitelaw, Realtor®/Broker/Owner

Born and raised in Silicon Valley, Robert has helped clients successfully buy, sell and invest in real estate from Palo Alto to Gilroy and Los Gatos - and beyond! Robert rates his success on providing the highest level of value to his clients.

July 16, 2021

Oregon Has Passed A Law Against Offer Love Letters


What Is A Real Estate Love Letters?

oregon real estate love lettersYou read that correctly. The state of Oregon has made what are commonly called “Love Letters” illegal – well, mostly anyway. These are letters that agents create with their buyers to reach out to sellers on a personal level. The goal is to connect with sellers, outside the sterile language used in contracts, disclosures and addendums. It is an opportunity for buyers and their agents to try and leverage off of points of commonality that a buyer shares with a seller. It often includes discussions of the buyers lifestyle, employment, interests and even a photo of the buyers. Until now, the composition of a real estate love letter in Oregon has been completely up to the buyer and agent to decide.

What Are The Specifics Of The New Oregon Restriction On Love Letters?

oregonWhile these letters are not banned outright, this new law in Oregon prohibits including any information that might reveal characteristics of the buyer that are covered by the Fair Housing Act. Despite what many believe, sellers are required to abide by the Fair Housing Act guidelines when selecting an offer on their home. So if you are the kind of person who really hates anyone of Scottish heritage, it is illegal for you to reject an offer on your home based on that fact.

So, is this a good thing?

Check out todays show for a more complete discussion of this topic. Generally, I would rather leave it up to buyers and their agents to decide what goes into the letter that accompanies an offer. I have used these kinds of letters in my offers for decades and I have found them to be very useful tools. While I understand the idea of fairness in these offer scenarios – it is important to understand that these letters are designed to emphasize areas that work to the buyers advantage. If an agent and buyer simply put everything they can think of into one of these letters, they are not doing it right. Like most things, you should do your homework to identify areas of commonality with the seller that you can use in these letters. Anything that might be prejudicial is avoided if you are crafting such a letter rather than blindly tossing it into the mix. In my case, when in doubt, I don’t include information regarding my buyers that might end up working against them. Which is, of course, the point of the letter in the first place!

Where are these limitations currently in place?

Oregon is the first state to pass such a law, but not likely to be the last. So how should we proceed in the real estate world relating to these letters? Does it make sense? Do we want the government limiting what a buyer and their agent might present in a letter of this kind? Or, are we all better served by leaving it up to those parties?

We will discuss all that and more in todays show!

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