NOTE: This is a repost of an article I wrote way back in 2007 that remains relevant today. It never got brought over when we updated the site, so I thought I would re-introduce it to the world today.
We often sort of move through life and simply absorb what comes our way. That’s natural. We don’t all have time to sit back and ponder what someone really means when they give us some statistic or number that is designed to convince us of one thing or another. In the world of sports, when someone claims to be in the “Top 1%”, we have a pretty good idea of what that means. In baseball it probably relates to how many homeruns they have hit. In tennis, games won. In golf, tournaments won. In real estate…. who knows?
What would come to mind if a real estate person approached you and told you that they were in the “Top 1%”? The truth is that I have yet to meet someone outside the business who knows. It really is a mystery for most. Some might simply say, “Well, it must mean that they are a good agent… right?” That really is the question. Are they a good agent? First, lets talk about what it actually means to be a “Top 1%” agent. Sadly, it is not as clear cut as you might like.